WORKSHOP: Creating a Value Focused Marketing Campaign

Description

In the current economic climate, consumers are increasingly looking for value in their purchases. This workshop aims to equip businesses with strategies to create effective, value-focused marketing campaigns that resonate with cost-conscious consumers.

Objectives:

1. Understand Consumer Mindset: Delve into the psychology of bargain hunting and value-seeking behavior.
2. Messaging Strategies: Learn how to craft compelling messages that highlight the value and affordability of your offerings.
3. Digital and Traditional Marketing Tactics: Explore how to use various channels, including social media, email, and traditional media, to convey your value proposition.
4. Case Studies and Examples: Analyze successful value-focused campaigns for practical insights.
5. Interactive Campaign Development: Work in groups to develop a draft campaign tailored to your business.

Takeaways:

Participants will leave with a clear understanding of how to create marketing campaigns that effectively communicate value, appeal to budget-conscious consumers, and stand out in a competitive marketplace. They will also have a draft campaign plan that they can refine and implement in their businesses.

BRING YOUR LAPTOPS! You're walking out with a plan!