Description

In the current economic climate, consumers are increasingly looking for value in their purchases. This workshop aims to equip businesses with strategies to create effective, value-focused marketing campaigns that resonate with cost-conscious consumers.

Objectives:

1. Understand Consumer Mindset: Delve into the psychology of bargain hunting and value-seeking behavior.
2. Messaging Strategies: Learn how to craft compelling messages that highlight the value and affordability of your offerings.
3. Digital and Traditional Marketing Tactics: Explore how to use various channels, including social media, email, and traditional media, to convey your value proposition.
4. Case Studies and Examples: Analyze successful value-focused campaigns for practical insights.
5. Interactive Campaign Development: Work in groups to develop a draft campaign tailored to your business.

Takeaways:

Participants will leave with a clear understanding of how to create marketing campaigns that effectively communicate value, appeal to budget-conscious consumers, and stand out in a competitive marketplace. They will also have a draft campaign plan that they can refine and implement in their businesses.

BRING YOUR LAPTOPS! You're walking out with a plan!