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WORKSHOP: Creating a Value Focused Marketing Campaign

WORKSHOP: Creating a Value Focused Marketing Campaign

Thursday, February 22, 2024 (11:00 AM - 12:30 PM) (CST)


In the current economic climate, consumers are increasingly looking for value in their purchases. This workshop aims to equip businesses with strategies to create effective, value-focused marketing campaigns that resonate with cost-conscious consumers.


  1. Understand Consumer Mindset: Delve into the psychology of bargain hunting and value-seeking behavior.
  2. Messaging Strategies: Learn how to craft compelling messages that highlight the value and affordability of your offerings.
  3. Digital and Traditional Marketing Tactics: Explore how to use various channels, including social media, email, and traditional media, to convey your value proposition.
  4. Case Studies and Examples: Analyze successful value-focused campaigns for practical insights.
  5. Interactive Campaign Development: Work in groups to develop a draft campaign tailored to your business.


Participants will leave with a clear understanding of how to create marketing campaigns that effectively communicate value, appeal to budget-conscious consumers, and stand out in a competitive marketplace. They will also have a draft campaign plan that they can refine and implement in their businesses.

BRING YOUR LAPTOPS! You're walking out with a plan!


Included with your Marketing Partnership, Innovators, Presidents and Chairman's Circle partnerships

$40 for Nonmembers

$20 for Advertising Members

The Mansfield Area Chamber of Commerce
114 N Main St
Mansfield, TX 76063 United States
Event Contact
Lori Williams
(817) 473-0507
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Thursday, February 22, 2024 (11:00 AM - 12:30 PM) (CST)
Chamber Of Commerce
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